Joe Weed – a producer who brings out the best in a project
• works with a range of artists, from independents to national level production companies.
• is always eager to work with new people. Look around this web site to learn about Joe and some of his productions.
• works at his own Highland Studios in the Santa Cruz Mountains, or at your location. Please call and talk with Joe at 1(800)354-5580, 1(408)353-3353, or email Joe.
What makes Joe a great producer?
• Joe is also a musician, composer, and recording engineer.
• He's happy working with independent singer-songwriters, 25-piece folk orchestras, acapella vocal ensembles, solo artists and bands.
• He's produced sound tracks for movies and TV, and his work has been featured on national television, in Ken Burns' documentaries, The Lincoln Museum, The National Steinbeck Center, Arlington National Cemetery, Martin Guitar Company promo, and many more projects.
So what does a producer do, anyway? Do I need one?
A producer helps a musician put each piece of an album into its best and most appropriate setting. The producer understands the artist’s place in the world music community, the place of each song within a project, and the place of each instrument and musical element within a song.
Some artists are great at singing, playing music, or writing, but don’t know how best to present their talent in an album context. This is where a producer helps. A producer sees the larger musical context, from the style of the artist to how that style fits into the big musical scene of the twenty-first century. Seeing this big picture helps the producer to best allocate the time and resources of an artist or record company.
A producer is familiar with duplication companies and their requirements, and helps to carry a project smoothly through all its stages, from music production through art work creation and final duplication and delivery.
And of course, the great producers’ technical and musical skills are matched only by their great people skills!